Zoho Corporation, a global technology company, has announced Zoho Marketing Plus- a unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement. The platform provides stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.
The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviours. This enables them to deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.
Through automation and business intelligence, the platform synchronises engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.
“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” said Veerakumar Natarajan, Country Manager for Kenya, Zoho.
Zoho Marketing Plus maximises productivity and teamwork by eliminating redundancies and confusion arising from multiple siloed solutions. Consequently, the platform maximises productivity and teamwork,allowing marketers to stay active and coordinated amid evolving customer needs.
“When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers,” said Natarajan.
The unified platform empowers marketing teams to build continuous and consistent experiences for end customers and deliver more personalised journeys through improved collaboration.
In this, marketing teams will be able to connect and collaborate on various projects in tandem and with ease, enabling users to create, manage, execute, and monitor individual activities, across different stakeholders, and accurately track the progress of each task and brand asset.
The platform will also help in streamlining management of marketing projects. It’s Bbrand Studio eliminates the need for siloed solutions by serving as the centralised workplace where marketing campaigns can be created and managed.
Zoho has a unified digital brand asset creation through documents, presentations, sheets, videos and other files can be kept in a single shared place, making assets easy to locate, reuse or share.
Its AI- powered data analysis of customer insights augments marketing automation capabilities. This helps marketers design the journeys customers respond to best and improve them by tracking engagement and response data of customers.
In addition, Zoho supports strong integrations with third-party solutions, making it easy to share data and insights such as how much marketing spend is converting to sales. Further, its accurate and real-time measurement of data aggregation and analytics helps marketing teams and leaders determine true marketing ROI.
The unified platform includes a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data.