Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange, marked International Women’s Day (IWD) on March 8, 2025, with a special event in Nairobi, Kenya, underscoring the urgent need for more female voices in the Web3 industry.
The event brought together 300 women from the local community for an afternoon dedicated to crypto education, financial independence, and leadership in blockchain technology. Through workshops, panel discussions, and networking sessions, participants explored how women can play a more active role in shaping the future of digital assets.
As the Web3 space continues to evolve, the lack of gender diversity remains a pressing concern. Binance’s initiative sought to address this gap by fostering financial empowerment and breaking down barriers that have traditionally limited female participation in blockchain and crypto.
“Binance remains a leader in driving gender diversity across crypto and tech. Women now represent 40% of our workforce and half of our marketing team,” said Rachel Conlan, Binance’s Chief Marketing Officer. “While progress has been made, there is still work to be done to usher more women into crypto. Through our International Women’s Day events, we aim to celebrate and inspire women, fostering financial empowerment and breaking down barriers to industry knowledge and participation.”
The Nairobi event was part of a global effort, with similar gatherings held in ten locations worldwide, including Ho Chi Minh City, Dubai, Milan, Madrid, Cape Town, Buenos Aires, São Paulo, Mexico City, Lomé, and Astana. This broad reach reinforced Binance’s commitment to increasing female representation in Web3 and ensuring that women’s voices shape the industry’s future.
Panelists shared personal experiences, highlighting the challenges women face in a male-dominated sector and the resilience required to succeed. They emphasized that diverse perspectives are essential for driving innovation in blockchain and that more women must step forward as leaders and decision-makers.
“Whatever knowledge you have, use it to climb a higher mountain. If you’re an accountant or developer, use that to find opportunities in the Web3 space. If you’re in law, learn how you can use your expertise to protect people in the crypto world. Be committed in this industry, show up and you’ll be at par with men,” said panelist Mercy Njane.
A key theme throughout the event was the importance of visibility. Many women in tech and blockchain work tirelessly but remain unnoticed.
“Have the audacity of a man. Grab the bull by its horns. We do a lot of work but we rarely talk about what we do. So no one notices. Let the world know about your work on social media, it could be the financial opportunity you have been waiting for,” said panel moderator Melissa Kanyi.
With fraud and scams being a growing concern in the digital finance space, expert speakers also provided insights on how women can protect themselves, stressing the need for education and vigilance in the crypto industry.
As the event concluded, there was a renewed sense of determination among attendees to take ownership of their financial futures and push for greater representation in Web3. Binance’s initiative reaffirmed the need for women’s voices in the industry and its commitment to fostering a more inclusive digital economy.
