Twitter’s Blue subscription plan kicked in from April 1, bringing changes to the way accounts on the platform are managed.
Firms and personalities are now required to pay a subscription fee to have their accounts verified. Once an account is verified, Twitter shows to users on the platform that your profile is credible and authentic. This is important for business brands and personalities in their bid to attract customers and followers. Accounts that can be verified include those of businesses, politicians, celebrities, musicians and artists, influencers, and journalists among others. Twitter will end its legacy verification checkmarks from April 1. This means account holders have to rush and pay the subscription to retain their verified handles.
Twitter website shows that in Kenya, verified accounts on iOS will pay $11 (Sh1,454.20) monthly, those on the web $8 (Sh1,057), and Sh1,438 for android users.
Annual package on iOS will cost $114.99 (Sh15,195.80), web $84 (Sh11,101.37), and android, Sh14,830.
Until now, Twitter used the blue checkmark to indicate active, notable, and authentic accounts of public interest that Twitter had independently verified based on certain requirements.
“Now the blue checkmark may mean two different things: either that an account was verified under the previous verification criteria (active, notable, and authentic), or that the account has an active subscription to Twitter Blue” the Twitter Blue page reads.