After nearly 60 years, Nokia is rebranding with a new logo, signaling a strategy shift.
The telecom equipment maker has dropped the iconic blue color for a range of colors depending on the use.
The new logo consists of five different shapes that form the word NOKIA.
Currently, Nokia’s main focus is to sell gear to other businesses apart from expanding its service provider venture, where it sells equipment to telecom companies.
The telco had a 21% growth last year in enterprise, which is currently about 8% of their sales equivalent to about $2.11.
To provide private 5G networks and equipment for automated factories to consumers, particularly in the manufacturing sector, major technology companies have been collaborating with telecom equipment manufacturers like Nokia.
Nokia intends to evaluate the development of each of its companies and explore all available options, including divestiture.
Nokia will be competing against major tech firms like Microsoft and Amazon as they move toward data centers and factory automation.