Streaming service provider Netflix has reduced subscription prices in Kenya by 37 percent on average, as it seeks to stave off increasing competition. Subscribers on Netflix’s basic plan are the biggest winners with their bills falling from Sh700 fall to Sh300.
In contrast, subscribers to mobile will see reduction of 33 percent, standard 36 percent and premium 24 percent. The prices will fall to Sh200, Sh700 and Sh1,100 respectively from Sh300, 1,100 and Sh1,450 respectively.
“We are always exploring ways to improve our member’s experience on Netflix. Our goal is to offer a wide variety of quality shows and films at an even better value,” said Netflix.
New members who sign up are set to enjoy the lower prices immediately while continuing subscribers will see the changes in their next billing cycles.
The revised prices come as Netflix, the market leader in video streaming battles rivals for subscribers on the backdrop of falling subscriptions last year. Locally, Netflix is taking on Amazon Prime Video and South African-based internet video streaming service Showmax with the latter having joined Netflix in the Kenyan market from the onset in 2020.
Externally, Netflix has been staring at more competition should other streaming services including Disney+, Hulu, Peacock and Star+ venture into the local market.
Further to the price cuts, Netflix has previously moved to entice new subscribers, offering a free mobile plan in 2021 with about a quarter of its TV shows and movies in Kenya as a strategy to spark growth for