Unilever and Google Cloud announced a five-year partnership aimed at reshaping how consumer packaged goods are discovered, marketed, and purchased. The collaboration will integrate Unilever’s global brand portfolio, including Dove, Vaseline, and Hellmann’s, with Google Cloud’s AI, data, and next-generation marketing technologies to build what the companies describe as an enterprise-wide, AI-first digital backbone.
The goal of the partnership is to accelerate Unilever’s business transformation, creating what the companies call agentic workflows—intelligent systems capable of executing complex tasks across the business. By moving its integrated data and cloud platforms to Google Cloud, Unilever seeks to turn data into actionable insights more quickly, respond to market changes with greater agility, and generate demand in a rapidly evolving consumer landscape.
“Technology has moved to the core of value creation at Unilever,” said Willem Uijen, chief supply chain and operations officer at Unilever. “As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company.”
Tara Brady, president for EMEA at Google Cloud, emphasized the ambition behind the partnership. “In partnering with Unilever as it boldly reimagines its business processes, we are not just modernizing legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector.”
The collaboration will focus on three primary areas. First, agentic commerce and marketing intelligence, where the companies aim to create next-generation capabilities for brand discovery, conversion, and measurement, aligning marketing with evolving consumer behaviors.
Second, the integrated data and cloud foundation, which will connect enterprise applications and data platforms on Google Cloud, enabling scalable AI deployment across Unilever’s operations. Third, advanced AI, combining Unilever’s consumer expertise with Google’s AI models to maintain a competitive edge in the consumer packaged goods market.
The partnership signals a shift in how large CPG companies approach technology, positioning AI not just as a tool for efficiency but as a central driver of brand engagement and value creation.
By embedding intelligence into workflows and decision-making, Unilever and Google Cloud are setting the stage for a new model of commerce that is faster, more responsive, and increasingly guided by AI insights.