TikTok has introduced a new feature named Series that enables eligible creators to post collections of premium content behind a paywall that viewers can purchase for access.
One Series can include up to 80 videos, each up to 20 minutes long, giving people a new, longer format to watch their favorite creators and content.
With the new feature, creators can select how much their Series should cost, best reflecting the value of their exclusive content, which can be purchased for access via direct in-video links or through a creator’s profile.
The ByteDance-owned firm stated that through Series, creators can build even stronger relationships with their viewers while also giving viewers another way to support creators.
“We prioritize the safety of our community when introducing new features and continue working to maintain a safe and welcoming environment where creativity and expression can thrive. As with all content on TikTok, Series content must abide by our community guidelines,” the firm stated.
TikTok noted the feature is part of its growing range of monetization solutions as the app continues to build new ways for creators to feel valued and rewarded as they inspire and engage our community.
Series is currently available only to select creators with applications to join opening in the coming months.
“As we’re in the early stages of the Series, we’ll continue to listen closely to our community for feedback.”