Chinese electronics brand TCL has announced the launch of its affordable C Series TV lineup into the Kenyan Market to light up the World Cup for thousands of soccer fans who cannot afford expensive Tv sets.
As a global technology brand with presence in over 160 countries and regions, TCL has been
providing products to approximately 300 million users globally, and its entry into Kenya has been giving Samsung, LG and Hisense a run for their money.
The timing of its addition of more TV models during the ongoing World Cup tournament in Qatar is right, and Kenyan football fans who could not afford large display smart TVs to watch their favourite teams now have a chance to do so.
In 2021, TCL TV’s market share grew by 11.5 percent with 24.6 million units of LCD TV shipment, while No.1 Android OS Smart TV Brand, according to Omdia TV sets market tracker Q1 2022 and Omdia TV design and features tracker respectively.
“We are proud to unveil TCL’s latest generation of Mini LED and QLED C Series TVs, to offer
premium home theatre experience to consumers in Kenya,” said Jitendra Kulkani, Sales Director of TCL Middle East & Africa.
TCL Mini LED 4K TV C935 and C835, both raise the bar of powerful imagery by increasing the
number of local dimming zones to as many as 1920 and offering stunning brightness performance, to achieve striking contrast, show captivating details as well as over 1 billion colors powered by QLED technology.
As superior QLED 4K entertainment center, C735 and C635 are designed to deliver a comprehensive range of entertainment experience with Google TV and exceptional video gaming performance. Those line-up TVs are now available in Kenya.
TCL also announced the latest home appliances, such as the Fresh-IN air conditioner and its newest range of intelligent IoT appliances that can be controlled remotely and intelligently through the TCL Home App.
“TCL has expanded already in Kenya significantly,” Jitendra Kulkani said. “We have great
ambitions for the future with an efficient local marketing mapping plan.”
These new products are firmly in line with TCL’s s new brand signature “Inspire Greatness”,
which not only carries the brand’s latest corporate message, but also reflects TCL’s confidence
and ambition to provide consumers around the world with values that inspire and empower
people to pursue greatness in their lives and to go beyond products.