Meta Platforms is set to enter the competitive video editing market with the launch of its AI-driven app, Edits, aiming to challenge the dominance of CapCut. Scheduled for release on March 13, 2025, Edits will provide creators with advanced tools to enhance video content seamlessly integrated with Meta’s ecosystem.
The new app is designed to simplify video editing by leveraging artificial intelligence for tasks such as trimming, effects application, and content recommendations. By embedding Edits within Facebook and Instagram, Meta seeks to streamline content creation, eliminating the need for third-party software.
Edits comes as part of Meta’s broader strategy to enhance user engagement through integrated digital solutions. The company has previously invested in AI-powered tools, including Llama, its open-source AI model, and smart assistants in Messenger and WhatsApp. The introduction of Edits reflects Meta’s continued push to enhance content creation within its platforms.
The rise of short-form video content has intensified competition among tech giants, with Meta positioning itself as a direct competitor to CapCut, particularly amid reports of CapCut’s availability issues in certain regions. By offering a native editing solution, Meta aims to attract influencers, content creators, and casual users seeking a seamless and efficient editing experience.
“Today we’re announcing a new app called ‘Edits’ for those of you who are passionate about making videos on your phone. There’s a lot going on right now, but no matter what happens, it’s our job to provide the best possible tools for creators,” the head of Instagram, Adam Mosseri, explained.
“Edits is more than a video editing app; it’s a full suite of creative tools. There will be a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera (which I used to record this video), all the editing tools you’d expect, the ability to share drafts with friends and other creators, and — if you decide to share your videos on Instagram — powerful insights into how those videos perform,” he continued.
“You can preorder the app today in the iOS App Store, and it’s coming to Android soon. The app won’t be available to download until next month, and in the meantime, we’re going to work with a handful of video creators to get their feedback and improve the experience. DM this to a friend who might be interested. ”
The social media platform revealed Edits, a new video creation app by Instagram available for pre-order as of Sunday (January 19) in the iOS App Store, and coming to Android soon
In addition to Edits, Meta is reportedly working on an AI-driven search engine to reduce its reliance on external search providers like Google and Microsoft’s Bing. This move underscores the company’s ambition to expand its AI capabilities across various digital services.
Initially launching on iOS, Edits is expected to provide a comprehensive suite of features, including a high-quality camera and intuitive editing tools, catering to the growing demand for sophisticated yet user-friendly content creation tools.
With this strategic expansion, Meta not only broadens its product offerings but also strengthens its grip on digital content creation, reinforcing its commitment to innovation in the evolving social media landscape.