The Crypto Credential allows users to send and receive cryptocurrencies via simple aliases instead of complex blockchain addresses. This feature, facilitated by partnerships with regional exchanges and providers, verifies transactions and ensures recipients’ wallets support the transferred assets, making blockchain transactions more seamless and secure.
Key exchanges like ATAIX Eurasia, Intebix, and CoinMENA, along with digital asset infrastructure provider Fuze, are adopting Mastercard Crypto Credential to transform how users interact with cryptocurrencies in the region.
“We’re focused on making crypto accessible and secure by enhancing trust and streamlining transactions,” said Gaurang Shah, EVP and Head of Core Payments at Mastercard EEMEA. “Our expansion into EEMEA demonstrates our commitment to transforming digital asset interactions and building trust in blockchain technology.”
The initiative aligns with global trends, introducing consistent standards that provide transparency and security for users navigating the complex world of cryptocurrencies.
Users are first verified under Mastercard’s standards and provided an alias for transactions across supported exchanges. Before transfers proceed, the solution confirms the recipient’s alias validity and wallet compatibility with the digital asset. If a mismatch is detected, the transaction is halted, protecting users from potential loss.
Initially focused on peer-to-peer transfers, Mastercard plans to extend Crypto Credential’s applications to include NFTs, ticketing, and other payment solutions, depending on market and compliance requirements.
The UAE and Kazakhstan join markets in North America, Europe, Latin America, and Asia Pacific, further enabling cross-border and domestic crypto transactions. The pilot program, initially available to select wallet users, will expand across regional exchanges in the coming months.
Yagub Zamanov, FinTech Division Director at the Astana Financial Services Authority, highlighted the importance of regulatory clarity in fostering innovation: “Collaborating with Mastercard ensures consistent standards, supporting long-term growth and integrity in the sector.”
Talgat Dossanov, CEO of Intebix, emphasized the significance of integrating trusted frameworks: “Mastercard’s peer-to-peer technology lays the foundation for a more transparent and inclusive digital asset ecosystem.”
ATAIX Eurasia’s CEO, Arutyun Poghosyan, expressed enthusiasm for the partnership: “Mastercard Crypto Credential is pivotal for advancing legal and accessible cryptocurrency infrastructure in the Eurasian financial markets.”
Mo Ali Yusuf, CEO of Fuze, underscored the role of secure and reliable transactions in fostering trust: “This partnership enhances our commitment to supporting banks and fintechs in adopting crypto solutions while strengthening trust in the crypto landscape.”
With this launch, Mastercard continues to lead in innovation, transforming blockchain technology into a more accessible and user-friendly space.
