Africa’s video game industry is expected to reach $1 billion (Sh130 billion) in revenue for the first time this year, up from $862 million in 2022.Industry players in the continent say this demonstrates a robust growth trajectory that will reverse the global trend of declining video game activity.
This was said at the recently concluded 2024 Xbox Game Camp Africa which marked a significant milestone in the development of Africa’s gaming industry, highlighting the industry’s potential for growth.
The 2024 Xbox Game Camp Africa has become a crucial event in the continent’s rapidly growing gaming scene. This two-day hybrid event, hosted simultaneously in Johannesburg, Casablanca, and Nairobi, united a diverse range of talent from all over Africa. Industry experts, aspiring developers, and gaming enthusiasts came together to delve into the immense potential of Africa’s gaming sector.
Founded in 2020, the Xbox Game Camp is a global initiative that includes inspiring keynotes from industry leaders, providing valuable insights into the future of gaming. This event highlights Xbox’s dedication to promoting innovation and supporting emerging talent in Africa’s gaming industry.
Nairobi’s Microsoft Africa Development Centre hosted several hands-on workshops, focusing on key areas of game development. These sessions covered topics such as design, storytelling, brand building, and marketing strategies, aiming to provide participants with practical skills and industry knowledge.
Temi Afolabi, Xbox Global Expansion Team Lead for Africa and the Middle East, underscored the camp’s importance. He highlighted Xbox’s dedication to nurturing local talent and offering the necessary tools for success in the gaming industry. This initiative is part of a larger strategy to harness Africa’s abundant creative potential
“It’s not just about coming to Africa; it’s about immersing ourselves in the incredible talent here and figuring out how we can truly make a difference,” Afolabi said.
“Leveraging our extensive industry experience, this initiative is our commitment to paying it forward—empowering individuals and equipping them with the tools and knowledge they need to excel in the gaming industry.”
Irene Githinji, Education Engagements Lead at Microsoft ADC, highlighted the importance of skills development and training in the industry. She noted that the Xbox Game Camp offers a valuable opportunity for game developers to connect and explore collaborative possibilities.
Esteban Lora, a gaming technology expert at Xbox Game Studios, noted, “The growth of Africa’s video game industry presents an opportunity not only for local developers but also for the global gaming community. By collaborating and sharing resources, we can accelerate this growth and foster a thriving ecosystem that benefits everyone involved.”
As Africa’s gaming industry grows, events such as the Xbox Game Camp are vital in shaping its future. By offering resources, knowledge, and networking opportunities, these initiatives are unlocking the full potential of Africa’s gaming sector and positioning it as a major contender in the global gaming market.
Despite the promising growth, the African gaming industry faces several challenges. These include limited funding for game development, infrastructural issues, and the need for more training and education in game design and development.
Approximately 63 percent of local game developers have five years or less of experience in the field, with only 19 percent having secured external investment for their previous projects. However, with increasing interest from global investors and the relentless drive of local talent, the industry is poised to overcome these hurdles.
Microsoft’s projection of the African video game industry reaching Sh130 billion by 2024 is a testament to the vibrant and dynamic nature of this market. As technology continues to evolve and more Africans gain access to gaming, the continent is set to become a significant player in the global gaming industry. The future of gaming in Africa is not only promising but also indicative of the continent’s broader digital transformation.