Britam, Hotpoint and MIC Global Risks have introduced a new point of sale insurance product that automatically covers household appliances the moment they are purchased, an effort to link protection to everyday consumption as Kenya’s middle class expands and homes fill with increasingly costly electronics.
In Nairobi, the companies announced an All Risks cover that applies to select appliances bought at Hotpoint stores across the country or through its online platform. The insurance is valid for twelve months and is included at no extra cost, activated instantly at checkout. Eligible items range from refrigerators and freezers to televisions, audio equipment, laundry machines, dishwashers, cookers and room air conditioners.
The policy shields buyers from accidental damage, power surges, fire, water damage, transit loss, theft, burglary and political violence and terrorism. It also carries a repair or replace promise, with Britam processing claims through its digital portal. Customers receive a digital certificate as soon as the transaction is complete.
The launch lands in a market where household electronics are consuming a rising share of spending, pushed upward by urban migration, growing mortgage uptake and the rapid expansion of Kenya’s appliance sector. According to the Kenya National Bureau of Statistics 2025 Economic Outlook, the household appliance and consumer electronics market is expected to grow 11.4 percent next year, driven by stronger disposable incomes and recovering consumer confidence as inflation eases.
James Mbithi, Britam General Insurance CEO and Principal Officer, said the partnership feeds directly into the company’s 2025 strategy, which aims to expand insurance adoption with digital first products tied to daily life. “Most consumers do not proactively purchase insurance for their household appliances, yet these items are increasingly essential to day to day living. By embedding cover into the purchase journey, we are meeting customers where they are and making protection accessible, seamless and relevant,” he said.
For Hotpoint, the move is presented as an extension of customer care rather than an add on. “By offering automatic insurance cover at no additional cost, we are elevating the customer experience and ensuring they enjoy complete confidence in every appliance they bring home,” said CEO Ravi Kanani.
Puneet Chawla, Chief Operations Officer and Principal Officer at MIC Global Risks, framed the initiative as part of a broader shift toward simpler, integrated coverage. “This partnership reflects our commitment to delivering innovative insurance solutions that meet the evolving needs of Kenyan households. By working with Britam and Hotpoint, we are making protection accessible and effortless, enabling customers to enjoy peace of mind from the moment they purchase their appliances, from their trusted retailer, Hotpoint.”
More than 40% of urban households in Kenya now own at least one major appliance, a figure that could rise above 55% by 2027, according to the 2025 Consumer Electronics and Household Report by Research ICT Africa. As incomes rise and products become more advanced, the financial risk of damage or loss is growing too.
The partners say the strength of the arrangement lies in each company’s role. Hotpoint will handle customer support and product verification through its nationwide service centers. MIC Global Risks will oversee the delivery of the insurance product. Britam General Insurance will underwrite the policy and manage claim assessments and settlements.