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Apple has announced iPhone 14 Pro and iPhone 14 Pro Max, which it says is the most advanced Pro lineup ever, featuring the Dynamic Island — “a new design that introduces an intuitive way to experience iPhone — and the Always-On display”.

Powered by A16 Bionic, the fastest chip in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos.

The firm says “these groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection”.

iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16.

“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user — from the casual user to the professional — to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet.”

iPhone 14 Pro and iPhone 14 Pro Max introduce the Dynamic Island, a rich and delightful new way to interact with activities, alerts, and notifications.

iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes,¹ both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies. This makes the new Lock Screen even more useful, keeping the time, widgets, and Live Activities available at a glance.

The advanced display also brings the same peak HDR brightness level as Pro Display XDR, and the highest outdoor peak brightness in a smartphone: up to 2000 nits, which is twice as bright as iPhone 13 Pro.

Both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.

iPhone 14 Pro and iPhone 14 Pro Max also continue to offer industry-leading durability features with the Ceramic Shield front cover — tougher than any smartphone glass — and are protected from common spills and accidents with water and dust resistance.²