Uber launches GigSister initiative to empower Kenyan women drivers

Uber has launched a community-based initiative called GigSister, which aims to empower women drivers and couriers on its platform.

The program, which has already been successful in parts of Europe and the UK, is designed to connect, grow, and empower a community of women earners through various initiatives, including mental health support, self-promotion, and self-defence training.
Uber has partnered with companies such as Google and L’Oreal to uplift and empower women in the tech space.

As part of the initiative, Uber has teamed up with Google to provide #iamRemarkable training for women earners.

This training is intended to equip the earners with leadership tools they can use to position themselves for success in running their businesses.

The African Union strategy for Gender Equality and Women’s Empowerment aims to enable women and girls to become more active users and influencers of the technological space.

The aim is for women to unlock greater gender enabling e-solutions for funding. This is the motivation behind Uber launching the GigSister initiative, to ensure that they are bridging the gap for women earners on the platform.

Uber’s Head of Communications East and West Africa, Lorraine Onduru said, “We are so happy and proud to launch this initiative to help eliminate barriers for women in the gig economy. We want to support women, provide them with a platform to network, and make them feel empowered to get into the tech space, and make a living out of it.”

Head of Communications and  Public Affairs, Africa at Google, Dorothy Ooko added, “We are pleased to partner with Uber to roll out the #IAmRemarkable training which will help more women celebrate their achievements in the workplace and thrive in their businesses in the tech space. We believe this is a step in the right direction to ensure that women are equally equipped with the information, support and opportunities they need.”

 

Marx Ali

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