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Huawei technologies has unveiled its latest proprietary imagery update known as the HUAWEI XMAGE Trend Report 2023 during Mobile World Congress in Barcelona, Spain. This is the first such report since the launch of the HUAWEI XMAGE series in 2022.

This year, Huawei collaborated with Fact Story, an audiovisual creative agency, to assemble a team of expert visual analysts who studied the submitted photographs and videos before sharing their insights on how Huawei devices are being used, with special emphasis on sociology, psychology and the emotions evoked by the curated images.

The results of the analysis are contained in the trend report and show that 80 per cent of mobile photography is about nature with 17 per cent of these being on sunsets. According to available data, over 1.4 trillion photos are taken globally each year, among which more than 89per cent are captured on mobile phones.

Images have become the common language of today, and mobile phones plays an increasingly important role in this new trend, said Li Changzhu, Vice President of Strategy Marketing, Huawei Consumer BG.

The second most popular shots were of the built environment, with the report noting that many of them were taken at night, thus stripping the urban environment back into its basic hardware.

Themed Insight in Mobile Imagery, the Huawei XMAGE Report is based on millions of images that were submitted for its annual Xmage awards.

“HUAWEI XMAGE aims to bring a new era of mobile imagery, and we spare no efforts in forging a strong imagery culture via innovation, which brings users superior experience,” said Li adding that the mobile imagery brand is expected to define the structure of Huawei’s Mobile Imagery Strategy, including technology innovation, consumer experience and culture exploration.

More than ever, imagery today is something to be shared, with experiences increasingly shaped by the smartphone.

“The images show that these camera phones are powerful, turning everyone into not just a consumer of images but a creator,” explained Nichole Fernandez, a visual sociologist and one of the main authors of the report.

She noted that of the analysts used artificial intelligence software to assess the various photos and align them to specific phones that were used for photography.

Mobile phones she said, are democratizing image production and can enable even an untrained person to become a photographer, capturing moments he or she finds meaningful and creating something proud enough of to submit to a contest.

Echoing her remarks, Chandran Nair, founder and CEO of the Global Institute for Tomorrow, said, “Innovative mobile smartphone photography is changing imagery paradigms and helping people redefine the way they communicate what they see. However, the impact of the technology is not simply a better image; it needs to be something that pushes us as individuals to always create something meaningful and impactful.”

To download the HUAWEI XMAGE Trend Report 2023, please visit

https://www.huawei.com/en/news/studies/huawei-xmage-trend-report-2023