In a major boost to Africa’s tech scene, Google has revealed the latest startups chosen for its 2024 Google for Startups Accelerator Africa program. This year’s cohort includes a diverse group of innovators from across the continent, tackling challenges with advanced solutions in sectors such as fintech, healthtech, and artificial intelligence.
Launched in 2018, Google’s accelerator has supported over 106 African startups from 17 countries, helping them secure $263 million in funding and generate over 2,800 jobs. The program provides participants with mentorship, resources, and equity-free support, equipping them to scale impactful solutions across African markets.
Selected startups gain access to Google’s extensive network, including mentorship and specialized resources, which positions them for growth and greater industry impact. This year’s cohort is particularly focused on startups leveraging AI and other advanced technologies to address systemic challenges like financial inclusion, healthcare access, and education.
Highlighted startups in this cohort include: Aveade a digital marketplace connecting buyers and sellers with diverse product offerings. Breaze Delivery a real-time delivery platform facilitating quick and efficient deliveries. Mapha Logistics a service empowering local merchants with digital tools to enhance business efficiency. Swagshack an online streetwear marketplace connecting emerging brands with customers. Vuleka a fintech platform linking informal township businesses with broader markets. Wisi-Oi a video-based fashion resale platform for pre-owned clothing.
Google’s investment in African startups through this accelerator continues to drive job creation, skill development, and innovation, bolstering the continent’s potential to influence the global tech landscape.
In a region where early-stage funding is often difficult to secure, Google’s program stands out as a critical launchpad, providing African entrepreneurs with the resources and network they need to scale transformative solutions across the continent.