Afcacia

LG Electronics has appointed Dong Won Lee as its new Regional Managing Director (MD) for East Africa (EA).

Before his appointment, Mr Lee was the Managing Director of LG Iraq, since 2019 and is celebrated for revitalizing the Iraqi economy by doubling sales growth, which registered twice growth in double-digits.

In the field of consumer electronics, Mr. Lee has over 20 years of practical experience and knowledge in the areas of leadership, performance enhancement, sales, and marketing.

In a statement, Mr Lee said, “I am elated to be taking up this new role and leading LG East Africa in achieving its 2023 and beyond strategy. East Africa has a high economic growth potential. In line with our Life’s Good Mission and commitment to rollout customer-centered innovations, my promise is to ensure that LG keeps on supplying customer value until customer satisfaction is achieved to the last man.”

The new MD is expected to work closely with the regional leadership team to develop and implement strategies for continued success in the market.

Mr Lee’s focus for the region is pursuing sustainable growth by strengthening the lineup of not only LG’s differentiated premium products but also mid-entry models for volume zone in East Africa including Kenya.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country.

The firm has an international workforce of more than 75,000.