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The UK, in partnership with PwC and the UK-Kenya Tech Hub, has unveiled a digital toolkit designed to help entrepreneurs access markets in Kenya, Nigeria, and South Africa.

This toolkit focuses on critical sectors such as agriculture, education, financial services, health, and manufacturing, providing entrepreneurs with essential tools and resources to navigate market entry challenges.

Developed after an extensive study, the toolkit consolidates the practical requirements for startups to penetrate these key African markets. It offers a comprehensive guide to the regulatory, certification, and operational hurdles that often impede market expansion across the continent.

The toolkit is set to empower entrepreneurs by addressing the complex landscape of market access in Africa, where startups often face the daunting task of obtaining multiple licenses and meeting varying regulatory demands in each country. It also emphasizes social inclusion, addressing issues like gender equality in the entrepreneurial space.

Jordan Kyongo, Head of East Africa Research and Innovation Hub at the British High Commission Nairobi, said, “This exercise was critical in understanding the requirements for entrepreneurs to enter different markets in the region. We are confident that this digital toolkit will be an instrument in growing Africa’s entrepreneurial ecosystem. It is a user-friendly guide that consolidates all the requirements required to enter the three markets highlighted above and eases the market entry process.”

Representatives from the Kenya Innovation Agency, the UK-Kenya Tech Hub, and other stakeholders were present at the launch, signaling a collaborative effort to strengthen Africa’s startup ecosystem and facilitate smoother market expansion for entrepreneurs across the continent.