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Communications company Ogilvy Africa has partnered with Nairobi-based blockchain startup Savannah Labs, to lead the way in developing Web3.0 solutions for brands and marketers in Sub-Saharan Africa.

The collaboration comes amid heightened need for decentralisation of the internet, the spread of the metaverse, and expectations for web3 to reduce the control of data by the few, empowering individuals to connect, collaborate and transact peer-to-peer.

Through the agreement, Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies currently available in the two organizations. Ogilvy Africa brings on board its solution expertise in marketing and a deep understanding of the continent, while Savannah Labs brings technology expertise in blockchain and other Web 3 technologies.

“The recency of Web3 could prove to be a great leveler for developed and emerging markets alike. We believe the most valuable marketing use-cases of Web3 are yet to be established. Through this partnership with Savannah, we wish to bring the tools to marketers and brands in Africa to explore the potential of Web3 for their businesses” said Vikas Mehta, Chief Executive Officer of Ogilvy Africa.

“Together with Savannah Labs, we are creating a sandbox for leading marketers and bold brands to play with web3 and shape their future with our help”.

The partnership with Savannah Labs is expected to help drive and create opportunities for web 3 innovations in the region.

As brands and enterprises continue to see the value in digital ownership and identity, Ogilvy Africa hopes to help them find and develop the partnerships they need to execute their ambitions.

The offerings would be available to clients in all 39 countries across Sub-Saharan Africa where Ogilvy Africa operates, making it the first of its kind offering in East, Central and West Africa.

“Our aim is to help brands and enterprises navigate the emerging world of web3, by forging strategic alliances between organizations. Our partnership is tech and blockchain-agnostic, so we can help people  find the perfect solutions for their business strategies, existing tech stacks, and ambitions in web3. There are immense opportunities to deliver innovative and exciting experiences for brands, businesses and their audiences across the continent over the coming years,” said Mowgli Dodhia, CEO and Co-Founder, Savannah Labs

With the continued adoption of web3 and blockchain technology across the global economy, partners working with Ogilvy Africa will be taking an essential step in establishing their futures not just locally, but on the global stage