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Netflix, the popular streaming platform, has invested Sh23.5 billion ($175 million) in producing African films since it entered the market in 2016.

In a recently released report, the company discussed its performance from 2016 to 2022 and highlighted that it has created 12,000 jobs and contributed $44 million in tax revenue across its three major markets: Kenya, Nigeria, and South Africa.

The Director of Public Policy, Sub-Saharan Africa, for Netflix, Shola Sanni, stated that the company has injected a significant amount of money into the region, providing employment opportunities and promoting local storytelling on a global scale.

“Watching our local storytelling partners shine in far-flung reaches of the world, we can attest to the fact that there is a huge socio-economic benefit that Netflix injects into the ecosystems where we operate.”

Netflix has played a crucial role in improving the film industry’s standards, practices, and production culture in Africa.

The company has offered guidance, technical training, and equipment to promote local talent and build the industry’s capacity to meet future demand.

The combination of local talent and Netflix’s global experience has resulted in world-class content with an authentic African perspective.

The company’s investment in Africa has not only had an economic impact but also a cultural one.

Netflix has invested billions in Kenya, Nigeria, and South Africa. South Africa has benefited the most, with $125 million invested in productions between 2016 and 2022 and 170 movies licensed.

Nigeria has the highest number of titles, with over 250 movies licensed for Netflix, and more than $23 million invested in the Nollywood film industry.

Kenya has also received support from Netflix, with a two-year Memorandum of Understanding (MOU) signed with the Ministry of ICT to develop skills and capacity, and collaboration with the Kenya Film Classification Board on digital literacy and online safety initiatives.

Netflix recognizes the passion, drive, and skills of Kenyan creatives, and aims to support the industry’sgrowth.

Netflix, the popular streaming platform, has invested Sh23.5 billion ($175 million) in producing African films since it entered the market in 2016.

In a recently released report, the company discussed its performance from 2016 to 2022 and highlighted that it has created 12,000 jobs and contributed $44 million in tax revenue across its three major markets: Kenya, Nigeria, and South Africa.

The Director of Public Policy, Sub-Saharan Africa, for Netflix, Shola Sanni, stated that the company has injected a significant amount of money into the region, providing employment opportunities and promoting local storytelling on a global scale.

“Watching our local storytelling partners shine in far-flung reaches of the world, we can attest to the fact that there is a huge socio-economic benefit that Netflix injects into the ecosystems where we operate.”

Netflix has played a crucial role in improving the film industry’s standards, practices, and production culture in Africa.

The company has offered guidance, technical training, and equipment to promote local talent and build the industry’s capacity to meet future demand.

The combination of local talent and Netflix’s global experience has resulted in world-class content with an authentic African perspective.

The company’s investment in Africa has not only had an economic impact but also a cultural one.

Netflix has invested billions in Kenya, Nigeria, and South Africa. South Africa has benefited the most, with $125 million invested in productions between 2016 and 2022 and 170 movies licensed.

Nigeria has the highest number of titles, with over 250 movies licensed for Netflix, and more than $23 million invested in the Nollywood film industry.

Kenya has also received support from Netflix, with a two-year Memorandum of Understanding (MOU) signed with the Ministry of ICT to develop skills and capacity, and collaboration with the Kenya Film Classification Board on digital literacy and online safety initiatives.

Netflix recognizes the passion, drive, and skills of Kenyan creatives, and aims to support the industry’s growth.