Artificial intelligence (AI) is poised to become a routine part of everyday life by 2025, but its widespread adoption will bring new cybersecurity challenges, according to Kaspersky’s latest report. The annual Kaspersky Security Bulletin highlights key trends shaping the digital landscape, including the normalization of AI, rising deepfake threats, evolving privacy regulations, and targeted scams in gaming and entertainment.
In 2025, AI will transition from being a cutting-edge technology to a ubiquitous tool integrated into daily activities. With operating systems like iOS and Android rolling out AI-driven features, users will rely more on AI for communication, productivity, and creative tasks.
However, this normalization raises concerns, particularly around the use of AI-generated deepfakes, which are expected to become more convincing and harder to detect due to a lack of reliable verification tools.
As AI and digital services evolve, privacy will become a focal point for consumers and regulators alike. By 2025, new data protection laws are expected to give users greater control over their personal information.
Individuals may gain rights to monetize their data, transfer it seamlessly between platforms, and benefit from streamlined consent processes. Global frameworks such as the EU’s General Data Protection Regulation (GDPR), California’s Consumer Privacy Rights Act (CPRA), and South Africa’s Protection of Personal Information Act (POPIA) are likely to inspire similar reforms worldwide. Decentralized storage technologies may further enhance user autonomy over personal data.
Cybercriminals are expected to exploit major gaming and entertainment releases in 2025. Anticipated launches like Mafia: The Old Country, Civilization VII, and Death Stranding 2, along with the Nintendo Switch 2, will attract scams involving fake pre-orders and malicious software. Similarly, blockbuster films like Superman and Jurassic World Rebirth are likely to be accompanied by phishing campaigns and counterfeit merchandise fraud targeting fan communities.
Political divisions are expected to drive a surge in cyberbullying, fueled by social media algorithms that amplify polarizing content. The widespread availability of AI tools for creating deepfakes and manipulated posts will further exacerbate online harassment. Cross-border cyberbullying is anticipated to rise, as global platforms make it easier to target individuals based on political beliefs.
As the global economy continues to shift toward subscription-based services, fraudsters are expected to create counterfeit platforms that mimic legitimate services, tricking users into providing sensitive information.
Fake subscription promotions and unofficial resources offering discounted or free access to popular services will become significant threat vectors, exposing users to identity theft, phishing attacks, and malware.
Australia’s proposed legislation to ban social media access for users under 16 could set a precedent for stricter online governance globally. If successful, similar age-based restrictions may be implemented in other regions. Platforms like Instagram are already testing AI-powered age-verification systems, signaling a move toward tighter regulation of digital spaces.
“As we look to 2025, the most significant impact on consumers is expected to arise from the intersection of innovation and regulation. Advances in AI, privacy protection, and data ownership frameworks will reshape the way people interact with technology and manage their digital lives. These developments hold immense potential but also demand careful oversight to ensure they serve consumer interests,”
Anna Larkina noted .
As 2025 approaches, the intersection of technological innovation and regulatory oversight will shape how consumers interact with digital services.
Advances in AI, privacy protections, and data ownership frameworks hold immense potential to enhance user experiences. However, these developments will require careful governance to ensure they protect consumer interests and prevent misuse.