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More than a quarter of high-net-worth investors will include non-fungible tokens (NFTs), into their portfolios this year, a new global survey has revealed.

The findings of the poll carried out by deVere Group come as momentum surrounding the new digital asset class continues to build around the world. The Mercedes-AMG Petronas Formula One team, for example, is launching the first in a series of NFT drops. The team is introducing 11 digital art NFTs featuring Mercedes-AMG Petronas cars, created and designed by the artist Mad Dog Jones.  Three of them will be available for auction during the much-anticipated Miami Grand Prix this weekend.

The deVere poll shows that of the more than 450 HNW clients surveyed, 26% said that they are looking to include NFTs into their investments before the end of 2022.

The respondents are clients who currently reside in North America, the UK, Asia, Africa, the Middle East, East Asia, Australasia and Latin America, and have more than £1m of investable assets.

An NFT is a digital asset that can be an image, audio clip or GIF and whose ownership is recorded on a tamper-proof digital ledger known as a blockchain.

DeVere CEO and founder Nigel Green said:“More and more investors around the world are understanding and valuing the potential of NFTS as major global sports franchises, fashion brands and household name artists and musicians pile into the market.”

He continues: “As the survey reveals, high-net-worth investors want a slice of the action as they appreciate that there’s inherent value in digital representations of physical things people love.”

In order to give investors access to this emerging digital asset class, earlier this year deVere launched its own NFTs platform, dV Gems.

At the launch, Nigel Green said: “This platform will help clients and prospective clients spot the winners of the future.  We’ll guide you to understand the new market and why we believe NFTs have a massive part to play in the future of financial investing.”