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Bethany Shield Insurance Brokers, formerly Keensell Insurance Agency, has rebranded with a strong emphasis on AI-driven innovation to maintain a competitive edge in Kenya’s insurance sector.

As artificial intelligence transforms the industry, the company is adopting advanced AI-powered solutions to optimize cross-selling and up-selling, providing clients with personalized policy recommendations.

The rebrand includes a new corporate identity, an enhanced digital platform, and an expanded range of services aimed at simplifying policy comparison, purchasing, and management.

“Our rebranding is more than just a name change—it’s a bold step toward the future of insurance,” said Mr. Josiah Kyambati, CEO of Bethany Shield Insurance Brokers in a press release. “We are embracing digital transformation to enhance accessibility, efficiency, and transparency in the insurance process, ensuring our clients receive tailored solutions that best suit their needs.”

By embracing advanced technology and customer-focused digital solutions, Bethany Shield aims to establish itself as a leader in Kenya’s tech-driven insurance landscape. Its upcoming online platform is designed to streamline policy comparison, purchasing, and management for a seamless client experience.

“We understand that the insurance landscape is rapidly evolving, and our goal is to empower clients with technology that simplifies decision-making and enhances financial security,” added Mr Kyambati. “Bethany Shield is committed to delivering modern solutions without compromising the personal touch that has always defined our service.”

As part of its rebranding efforts, Bethany Shield Insurance Brokers plans to launch a series of customer engagement initiatives, digital awareness campaigns, and strategic partnerships with leading insurers to ensure clients benefit from the latest industry innovations.

Kenya’s long-term insurance sector expanded to an asset base of Sh728.75 billion in Q4 2023, a 14.2% increase, according to data from the Insurance Regulatory Authority. Premiums from long-term insurers surged to Sh170.02 billion, reflecting a 20.7% growth compared to 13.8% the previous year. Income-generating investments accounted for Sh695.42 billion of the sector’s total assets.

In recent years, the rise of insurtech startups such as Turaco, Lami, and mTek has reshaped the industry, leveraging AI-powered digital platforms to meet the growing demand for insurance. With increasing internet penetration and declining mobile data costs, more Kenyans are embracing digital insurance solutions, driving competition in the sector.